Selkirk Dental, a locally owned clinic in Revelstoke, approached me for a rebrand following a significant renovation. Their identity lacked consistency and didn’t reflect the elevated care or warm, community-focused experience they offer. The challenge was to create a premium, approachable brand without falling into the typical dental design tropes like tooth icons or mountain graphics.

Inspired by the new interior design and brand strategy work, I developed a logo built from overlapping tooth shapes that form snowflakes or flowers, subtly referencing nature and dental care. The visual system was extended with a calming, natural palette, a refined sans serif typeface, and supporting brand materials, including signage, stationery, and business cards.

The final identity feels fresh, modern, and grounded, helping Selkirk stand out from generic dental branding while reinforcing trust and professionalism across every touchpoint.